CASE STUDY
KUNITZ SHOES
A floral-inspired shoe collection design.
Client: Kunitz ShoesLocation: Edmonton, Alberta, Canada Project Type: Shoe collabDate Completed: March 2023
ALIXANDRA JADE x Kunitz Shoes
Blooming Peonies | YEG Flora Collection
THE FLORA COLLECTION
The Flora collection is a footwear collaboration between Kunitz Shoes and 3 Edmonton-based women artists. Focused on the flowers, trees and plants that inspire us, this collection of custom designed footwear seeks to lighten each step and add some beauty to your everyday life. Designed in YEG and manufactured in Turkey.
As Kunitz shoes described it, “Alixandra Jade is a prominent Edmonton based muralist and painter. With murals in highly visible spots around YEG (Central Social Hall or Manchester Square!), Alixandra’s floral and geometric motifs are instantly recognizable.”
ALIXANDRA JADE x KUNITZ SHOES | YEG FLORA COLLECTION
For the Kunitz Shoes YEG Flora collection, Alixandra focused on one of her trademark mural elements: the Peony. The outcome is a beautiful representation of a common flower in various stages of bloom. The project was a fun challenge for Alixandra, as her usual canvas is measured in meters instead of millimeters.
COMMERICALS + INTERVIEWS
Video features, from Kunitz shoes, showcasing and discussing the collection and artist collaboration.